Last updated: September 2026
At By Muri, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use and protect the personal information you provide when contacting us or using our website.
1. Who we are
By Muri is a tourism brand operated by Pedro Murinello, based in Portugal.
For the purposes of applicable data protection law, including the General Data Protection Regulation (GDPR), Pedro Murinello is responsible for the processing of personal data collected through this website and in connection with By Muri services.
For any questions regarding your personal data or this Privacy Policy, you can contact us at:
2. Information we collect
When you contact us or submit the Plan Your Journey form, we may collect:
- Your name
- Email address
- Telephone or WhatsApp number
- The type of experience you are interested in
- Preferred travel date(s)
- Number of guests
- Information you choose to provide about your journey or travel preferences
We may also receive information that you voluntarily provide when communicating with us by email, telephone or WhatsApp.
3. How we use your information
We use your personal information only when necessary to:
- Respond to your enquiry;
- Understand the journey or experience you are looking for;
- Prepare and personalise a proposed itinerary or experience;
- Communicate with you regarding your enquiry or booking;
- Organise and provide services you request;
- Comply with applicable legal or regulatory obligations.
Information submitted through Plan Your Journey is intended to enable By Muri to respond to a request made by you and, where applicable, take steps towards arranging or providing the requested service.
Under the GDPR, the processing of personal data may be necessary in order to take steps at your request before entering into a contract, to perform a contract, or to comply with applicable legal obligations.
4. Sharing your information
We do not sell or trade your personal information.
Your information may only be shared with service providers or partners where this is necessary to organise or provide your requested experience, operate the website, comply with legal obligations, or protect legitimate legal interests.
Where third-party service providers process personal data on our behalf, we seek to use providers offering appropriate data-protection safeguards.
5. How long we keep your information
We keep personal information only for as long as necessary for the purpose for which it was collected, including responding to enquiries, organising requested services and complying with applicable legal, accounting or regulatory requirements.
When personal information is no longer required, it will be deleted or securely anonymised, where appropriate.
6. Your rights
Under the General Data Protection Regulation (GDPR), you may have the right to:
- Access your personal data;
- Request correction of inaccurate or incomplete data;
- Request deletion of your personal data, where applicable;
- Request restriction of processing;
- Object to certain types of processing;
- Request data portability, where applicable.
These rights depend on the circumstances and legal basis for the processing.
To exercise your rights, contact:
You also have the right to lodge a complaint with the Portuguese supervisory authority, the Comissão Nacional de Proteção de Dados (CNPD).
7. Cookies and website data
Our website may use cookies and similar technologies necessary for its operation and, where applicable, for analytics or other website functionality.
Where required by law, non-essential cookies will only be used in accordance with the choices made by the visitor.
Further information about the cookies used on this website may be provided through the website’s cookie settings or cookie notice.
8. Data security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
9. Changes to this Privacy Policy
We may update this Privacy Policy when necessary to reflect changes to our website, services or legal requirements.
The most recent version will always be available on this page.